Brand Guide
Our logo brings our mission to life
The map of Michigan grounds us in place, while the arrows represent the connected nature of our ecosystem and the flow of data across the state. Three multi‑colored arrows reflect diverse source systems and the variety of data, people, and perspectives across Michigan, converging into a single blue arrow that represents standardized, connected data coming out. Together, these elements reflect Michigan DataHub’s role at the center, enabling collaboration, connection, and shared outcomes statewide.
Logos

Wide Logo
The wide logo includes the full name "Michigan DataHub" alongside a stylized globe icon with arrows.
Usage Guidelines
- This logo should be used in formal contexts where it is important to establish the full brand name prominently. It is ideal for use on official documents, external communications, and presentations.
- Use on all official print materials such as letterheads, business cards, official reports, and formal invitations.
- Suitable for websites, and external-facing digital platforms where a full representation of the brand is necessary.
Icon Logo
The simple logo consists of the globe icon with arrows, the organization name. This logo is compact and versatile, suitable for smaller spaces and less formal uses.
Usage Guidelines
- This logo is best used in less formal, more visual contexts where space is limited.
- Appropriate for internal reports, presentations, memos, and intra-office communications.
- Recommended for promotional materials such as pens, notepads, or t-shirts where a full logo might be too cumbersome.
Colors
The effective use of color is crucial in establishing and reinforcing the visual identity of Michigan DataHub.

Pantone 801C
#1697D1

Pantone 7706C
#057397

Pantone 241C
#A62586

Pantone 563C
#6DB8AA

Pantone 715C
#F2932C

Pantone 424C
#6E6F6F







