Brand Guide
Our logo brings our mission to life
The map of Michigan grounds us in place, while the arrows represent the connected nature of our ecosystem and the flow of data across the state. Three multi colored arrows reflect diverse source systems and the variety of data, people, and perspectives across Michigan, converging into a single blue arrow that represents standardized, connected data coming out. Together, these elements reflect Michigan DataHub’s role at the center, enabling collaboration, connection, and shared outcomes statewide.
Logos
Wide Logo
The wide logo includes the full name "Michigan DataHub" alongside a stylized globe icon with arrows.
Usage Guidelines
- This logo should be used in formal contexts where it is important to establish the full brand name prominently. It is ideal for use on official documents, external communications, and presentations.
- Use on all official print materials such as letterheads, business cards, official reports, and formal invitations.
- Suitable for websites, and external-facing digital platforms where a full representation of the brand is necessary.
Icon Logo
The simple logo consists of the globe icon with arrows, the organization name. This logo is compact and versatile, suitable for smaller spaces and less formal uses.
Usage Guidelines
- This logo is best used in less formal, more visual contexts where space is limited.
- Appropriate for internal reports, presentations, memos, and departmental communications.
- Recommended for promotional materials such as pens, notepads, or t-shirts where a full logo might be too cumbersome.
Colors
The effective use of color is crucial in establishing and reinforcing the visual identity of Michigan DataHub.
Pantone 801C
#1697D1
Pantone 7706C
#057397
Pantone 241C
#A62586
Pantone 563C
#6DB8AA
Pantone 715C
#F2932C
Pantone 424C
#6E6F6F
Name Usage
Use our name as intended. Do not alter the spelling or format of Michigan DataHub or MiDataHub.
Preferred Name
Michigan DataHub
Use the full name on first reference and in formal settings. This includes official documents, external communications, press releases, and presentations where clarity and recognition matter.
Shortened Name
MiDataHub
Use the abbreviated name after the first reference to Michigan DataHub. It’s appropriate for internal communications and familiar audiences, as well as digital channels like email and social media where space and tone are more flexible.
